Concentration in Marketing

Required courses: 15 credit hours

• Mktg 320: Professional Sales (3)
• Mktg 373: Advertising (3)
• Mktg 415: Consumer Behav (3)
• Mktg 474: Int’l Marketing (3)
• Mktg 484: Mktg Management (3)

Electives: 15 credit hours
Choose five upper-division courses in consultation with an adviser (at least two must be a marketing courses).

Concentration Total: 30 credit hours

Minor in Marketing for Non-Business Majors

Students must take Bus 110 (or Math 153) and Mktg 302 before enrolling in this minor.
Required courses: 12

• Mktg 320: Professional Sales (3)
• Mktg 415: Consumer Behav (3)
• Mktg 373: Advertising (3)
• Mktg 484: Marketing Mgmt (3)

Electives: 9
Choose three upper-division courses in consultation with an adviser (at least two must be marketing courses).
Minor Total: 21 credit hours

Minor in Marketing for Business Majors

Required courses: 15 credit hours

• Mktg 320: Professional Sales (3)
• Mktg 415: Consumer Behav (3)
• Mktg 373: Advertising (3)
• Mktg 474: Int’l Marketing (3)
• Mktg 484: Marketing Mgmt (3)

Electives: 6 credit hours
Choose two upper-division courses in consultation with an adviser (at least one must be a marketing course).
Minor Total: 21 credit hours
Check with your adviser for detailed information.